CAPRI SUN: SOLSTICE POUCH | CREATIVE STRATEGY
In honor of having a little bit of unserious fun [and the Summer Solstice], we created the Solstice Pouch: the longest Capri Sun pouch made for the longest day of the entire year. Because more daylight means you have more time to be drinking Capri Sun. It’s a 15 inch pouch, designed to hold 3x the normal amount of Capri Sun. We launched it 4 days prior to the Summer Solstice for $1.50 at Walmart, ensuring that the lucky buyers had their pouches by the solstice date.
We got the chance to make some silly OLVs for social as well:
And we even got a feature on Good Morning America:
PRESS:
USA Today: Capri Sun's 15-inch Solstice Pouches sold out in minutes, brand says
Today Show: Capri Sun Releases Extra ‘Loooonnnng’ Pouch To Celebrate The Longest Day of Summer
Yahoo!: Capri Sun's Massive Solstice Pouch Sold Out Before Summer's Even Started
Delish: Capri Sun Is Dropping A New 15-Inch Pouch & Fans Are Freaking Out
NBC Connecticut: Capri Sun releases extra ‘loooonnnng' pouch to celebrate the longest day of summer
Men’s Journal: Popular American Drink Sells Out Just Minutes After New Release
The Sun: Nostalgic drink in the 90s sells out first ever ‘Solstice Pouch’ in just minutes – and fans fear they are gone for good
Dexerto: Capri-Sun launches incredibly long 15-inch juice pouch that’s already $100 on Ebay
FoodBeast: Capri Sun Unleashes XXL Pouch To Celebrate Summer Solstice
The Mirror US: Nostalgic 90s drink ‘Solstice Pouch’ on sale at Walmart for great price and sells out in minutes
Barstool Sports: Finally Some Innovation That Matters: Capri Sun Is Making 15 Inch Juice Pouches
+ many more.
AGENCY:
Mischief @ No Fixed Address