PIZZA HUT: SOCIAL | SOCIAL STRATEGY
Pizza Hut Social: The reason I got hired at Mischief. My years learning the organic social game, running Goldman Sachs channels finally coming to fruition so I could help make stupid content for a pizza QSR. For exactly one year, we ran Pizza Hut’s social channels. Like many organic social accounts, it had its ups and downs. But we swung big, made some bangers, made some flops. ‘Tis how it goes.
Our fax post was the highlight of the year. It went buckwild, going viral beyond words. We racked up a ton of likes across platforms, had our post copied by meme accounts, and even prompted a TikTok fan edit that got 420k likes. [At the time of me updating my portoflio, the account that made the edit has gone private so I can’t access/embed the video. So like...just trust me bro.]
Our first piece of content performed exceptionally well, and gave us a major boost in confidence for the chaotically exciting year ahead. S/O Spotify wrapped. S/O social media managers.
Beyond that, here’s some more stupid (read: fun) stuff we did throughout the year. ︎
Mischief @ No Fixed Address