COORS LIGHT x PATRICK MAHOMES: THE PATRICK PLUNGE | CREATIVE STRATEGY
The world’s elite athletes are known to be overly intense, insane—they’re just wired differently. But Patrick Mahomes is a different breed of elite athlete. Approachable. Kind. Just a guy. And when the pressure rises, his heart rate drops. And even despite a blowout loss to the Philadelphia Eagles in the 2025 Super Bowl, the chillest place on earth is still Patrick Mahomes’ head. So we turned his head into a cold plunge that anyone can use to chill out.
We launched on social [since there are still NFL channel guidelines Patrick has to adhere to]:
And then we brought the Patrick Plunge to Kansas City so Chiefs fans could experience what it’s like to be as chill as Patrick. We sold out tickets to the event in five [5] minutes:
Ever since I started working on Coors Light, I’ve wanted to make a cold plunge with them. My dream finally came true on this project—and it’s become the most successful iteration of the brand’s program and partnership with Patrick Mahomes. We surpassed 1.2B earned media impressions within the first two days, even before the IRL event in Kansas City.
PRESS:
Food & Wine: Here’s How You Can Now Take a Cold Plunge Inside Patrick Mahomes’ Head for $15
KCTV: ‘Patrick Plunge’ fundraiser to get inside Mahomes’ head sells out in minutes
PRWire: Why Coors Light invited fans to take a cold plunge inside Patrick Mahomes’ head
FOX4KC: Coors Light bringing Mahomes-shaped cold plunge to KC Live!
AdWeek: Coors Light Puts Patrick Mahomes on Ice During NFL Offseason
Food & Beverage Magazine: Patrick Mahomes and Coors Light Launch “The Patrick Plunge”
Forbes: How Chiefs Superstar Patrick Mahomes’ Fourth Coors Campaign Was Created
ChiefsWire: Kansas City Chiefs QB Patrick Mahomes teams with Coors Light for ‘The Patrick Plunge’
Yahoo! Sports: Coors Light Puts Patrick Mahomes on Ice During NFL Offseason
AdAge: Coors Light made a cold plunge in the shape of Patrick Mahomes’ head
Little Black Book: Coors Light Takes a Patrick Mahomes Plunge
Muse by Clios: Let's Do a Cold Plunge Inside Patrick Mahomes' Huge Head
Kansas City Star: Fans in KC to have chance to take ice bath in tub shaped like Patrick Mahomes’ head
+ many more
Mischief @ No Fixed Address