GOLDMAN SACHS: #MAKESMALLBIG HOLIDAY MARKET | COMMS AND SOCIAL STRATEGY + COPYWRITING
As the COVID-19 pandemic plagued industries all across the world, small businesses felt the impact harder than most.
So we gave Goldman Sachs the chance to use their prowess and platform to make a difference.
We paused all social media activity and turned their Instagram feed into a shoppable main street that featured business graduates from Goldman Sachs’ 10,000 Small Businesses program.
From there, we used QR codes to take over the screens in Brookfield Place in New York City that turned the luxury shopping mall into a our very own virtual small business marketplace. This placed the small business graduates amongst some of the heaviest hitting retailers in the game—Gucci, Bottega Veneta, Ferragamo, and Zegna to name a few.
We had a lot of fun, and it was a great success. :)
AGENCY:
Forsman & Bodenfors NY