ACCENTURE: LET THERE BE CHANGE 3.0 | GLOBAL COMMUNICATIONS STRATEGY
Accenture is all about change and reinvention. In the third iteration of their LTBC campaign, they wanted to break perception of being a massive tech comglomerate, and go from B2B to B2Human. This made way for a global campaign built to get Accenture’s name out into the world by capturing attention, demonstating what change meant in the real world through contextually relevant placements, and making people feel what Accenture means by Change using targeted comms in audience-specific channels.
We started by launching a duo of films that took a different direction from the tropes of the majority of B2B advertising. You know...the exaggerated tech, the talking heads in suits, the far-fetched promises, and unnecessary buzzwords. So, we took a human-first approach that demonstrated what change and reinvention were capable of in two different worlds.
Bounce:
Tree:
Then we took over screens digitally and around the globe. Everything from high impact digital boards in NYC to New York Times Takeovers to a fully wrapped trolley in Hong Kong saw the Accenture logo.
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Droga5