PIZZA HUT: GOODBYE PIES | CREATIVE STRATEGY
The Tuesday beforehand—dubbed Red Tuesday—is the year’s biggest day for breakups. So to launch Pizza Hut’s new Hot Honey Pizza, we created a way to deliver spicy news in a sweeter way.
Introducing Goodbye Pies, the first pizza that dumps your partner for you. Dumpers could order them to the dumpee’s house, and our delivery drivers would do the dirty work for them. You dodge the awkward conversation. They get a delicious pizza. That’s a win-win in modern romance.
Following the release, we partnered with The Cut for their their series: The Button, where participants were sent back with a Goodbye Pie when they got rejected.
We even got spoofed on Stephen Colbert:
And a feature on Seth Meyers:
PRESS:
USA Today: Break-up pizza: Goodbye Pies from Pizza Hut will end your relationship for you
Fortune: Pizza Hut offers goodbye pizza
CNN: Pizza Hut’s ‘Goodbye Pies’ campaign wants to aid your breakup woes
CBS News: Pizza Hut's 'Goodbye Pies' campaign wants to aid your breakup woes
NBC Los Angeles: Pizza Hut will end your relationship with a ‘Goodbye Pie' this Valentine's Day: How to get it for free
NY Post: Pizza Hut offering ‘Goodbye Pies’ to help couples break up before Valentine’s Day
Yahoo! News: Pizza Hut launches ‘Goodbye Pies’ for people looking to end relationships ahead of Valentine’s Day
People: Pizza Hut Will Deliver ‘Goodbye Pies’ with a Break-Up Message for Valentine's Day
Foodbeast: Pizza Hut's New 'Goodbye Pie' Ends Relationships So You Don't Have To
QSR Magazine: Pizza Hut Launches ‘Goodbye Pies’ to Help with Valentine’s Day Break-Ups
Ad Age: PIZZA HUT MAKES VALENTINE’S BREAKUPS EASIER WITH ‘GOODBYE PIES’ IN FIRST WORK FROM MISCHIEF
Marketing Dive: Pizza Hut delivers ‘Goodbye Pies’ for Valentine’s Day breakups
+ many more
AGENCY:
Mischief @ No Fixed Address