THE GET IN TOUCH FOUNDATION | BRAND POSITIONING + COMMUNICATIONS STRATEGY
In an intensive crash course/bootcamp/workshop, the life saving non-profit Get in Touch Foundation came to us with two tasks. The first was to achieve 500k unique downloads of their new app, The Daisy Wheel in a one year time frame. The second was to cultivate a new generation of young adults into the Get in Touch brand.
We found that breast self exams (BSEs) fell into a larger narrative of body positivity. So we decided to use The Daisy Wheel as a tool for women to become more aware and confident with their bodies in a category that is focused on the fear of cancer. We decided to remind young adults to “Be Self Conscious” (by flipping the connotation) as a way to encourage them to be more confident knowing their bodies.
Our “be self conscious” idea was chosen to to headline the get in touch foundation’s fall campaign.
You can find me making a cameo appearance as well ︎
This idea ended up a Griffin Farley’s Beautiful Minds finalist. One of four groups to present to over two-hundred fifty people and a five person judging panel at Facebook New York, including Get in Touch foundation president, Betsy Nilan.
CREDITS:
Ellery Gitkin
Nimra Haroon
Mads Murphy
Andrew Sakuda