KAISER PERMANENTE: FOR ALL THAT IS YOU 2.0 | COMMUNICATIONS STRATEGY
In 2022, we helped Kaiser Permanente develop a brand platform that celebrated humans for the individuals they are—their uniqueness, their individual complexities, their cultural backgrounds, and their personal experiences all contribute to who they are.
This year, we doubled down on that sentiment but by broadening out, and showing people that their communities, families, and loved ones all play a part in their personal health and personal health journeys while also communicating KP’s unique offering of Care and Coverage all under one roof.
We started with a couple of hero films that spoke to both insights.
A Different Kind of Care:
Salud:
From there, we paired them with a set of :15s that highlighted some of the KP’s key offerings: Specialty Care and Telehealth.
Network of Specialists: Cancer Care:
Together From Afar:
AGENCY:
Droga5