KAISER PERMANENTE: FOR ALL THAT IS YOU | COMMUNICATIONS STRATEGY
Healthcare isn’t one-size-fits-all.
We’re all incredibly unique, complex individuals shaped by different cultures, personal histories, and experiences that make each one of us who we are.
Unfortunately, a lot of the time, the healthcare industry treats you like a number and denies the fullness of who you are.
So we created a brand new brand foundation for Kaiser Permanente that celebrates patients as individual humans, not another medical bill.
Our two spots—paired with radio, online, and OOH placements—aimed to highlight KP’s connected system as well as one of their key offerings: the ability to choose their doctor (something many don’t know about KP).
Full Picture of You:
For All That You Can Choose:
AGENCY:
Droga5