COORS BANQUET x DUTTON RANCH: EARN YOUR SPURS | CREATIVE STRATEGY
Coors Banquet partnered with the next iteration of the Taylor Sheridan-verse, Dutton Ranch, the newest Yellowstone spinoff centered around beloved characters, Beth Dutton and Rip Wheeler. In preparation for the launch of the new show, we leaned into the cowboy fandom [Yellowstone Effect] that swept culture as the original show was airing and made a pair of bottle opener spurs built for cowboy fans. But like real spurs, they have to be earned. Fans must answer a series of Yellowstone questions before being able to purchase.
Food & Beverage Magazine: Coors Banquet’s ‘Earn Your Spurs’ Campaign Celebrates Cowboy Culture
Yahoo!: Coors Launches Limited-Edition Cowboy Spurs with Built-In Bottle Opener for Dutton Ranch Fans
KTVN2 News: Coors Releases Bottle-Opening Spurs
PR Newswire: Coors Banquet Invites Fans to Earn Their Spurs Ahead of Highly Anticipated Dutton Ranch Series Premiere on Paramount+ and Paramount Network May 15
PorchDrinking: Coors Banquet Invites Fans to “Earn Their Spurs” Ahead of Dutton Ranch Series Premiere
NickALive!: Coors Banquet Giving Fans the Opportunity to Earn Their Spurs Ahead of ‘Dutton Ranch’ Series Premiere
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